Pepsi dumps celebrities for simpler ads - billingsgazette.com: "'The challenge for Pepsi and Coke is getting their big flagship colas back to modest growth or at least flat performance, so their declines don't undercut growth in diet sodas and water,' said John Sicher, editor and publisher of Beverage Digest.
Katie Lacey, Pepsi's vice president for colas and media, said research shows that people are still drinking colas, just not as often. One factor is the proliferation of other options.
'We've been losing drinks, not drinkers,' she said. "
I can't stand these people. Our population is just on the verge of figuring out that drinking lots of carbonated high fructose corn syrup doesn't lead to the most amazing physiques, and now it's the 'challenge' for these guys to fight back that enlightenment.
Can you guess why I didn't go into a career in advertising?