Tuesday, November 25, 2003

DMNews.com | News | Article

DMNews.com | News | Article: "
With California's anti-spam bill looming, e-mail marketers breathed a sigh of relief that federal spam legislation is expected to override it.
The congressional logjam broke Friday after negotiations between leaders of the House of Representatives and the Senate. The House shelved its competing spam bills in favor of a modified version of the CAN-SPAM Act of 2003, which the Senate had unanimously passed Oct. 22. "

The Feds pretty much took the teeth out of the provision, making standard practices the law, and leaving very little for individuals to do against SPAM. AOL and MSN are sure to fight hard against spam, as they make no money at all selling lists of millions of emails for people with detailed demographic, psychographics, and behavioral information to direct marketers.

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