Tuesday, July 18, 2006

How to spot a viral marketing campaign - busting ThatGirlEmily

What is Will Thinking: How to spot a viral marketing campaign - busting ThatGirlEmily

Good work, Will
"Good morning, class. Today's class is going to deal with how to spot a viral marketing campaign.

Our subject today is the blog from ThatGirlEmily. At first glance, this appears to be the blog of a woman who found out her husband has been cheating on her with her best friend. This woman scorned is going to spend the next two weeks making her hubby's life miserable by humiliating him in various ways, the first of which is by posting a billboard on the side of a building close to where he works in NYC. "
Once you see the same sign in L.A. and note the girl started the blog...and then was quickly and horribly cheated on...and you realize that a book, or a movie, or a tv show is sure to follow...