Sunday, February 29, 2004

Music Article |

Music Article | "NEW YORK (Billboard) - Is $249 a mass-market price tag for a portable music player?
That's the debate raging in consumer electronics circles after Apple Computer debuted its latest version of the iPod, which hit stores Feb. 20.

Apple is rolling out the Mini, a smaller, more economical version of the standard iPod, with the aim of staying one step ahead of rival device makers.

But some observers are concerned that Apple's asking price for the Mini -- which weighs 3.6 ounces and holds 1,000 songs -- freezes out many casual music fans who otherwise would be interested in buying the device.

'I'm disappointed with the price point,' says a major-label technology executive who had hoped that pre-announcement rumors of a $100 retail price would prove to be true. "

Trying to find that price it a shot, that's for sure.

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