Yahoo! News - Secret Movie Moguls: "Nearly halfway around the world from Hollywood, a 17-year-old high-school student is trying to make a name for himself as a film distributor.
Unlike the moguls in Tinseltown, though, he and his colleagues in a group called MysticVCD don't cut deals, take meetings or campaign for Oscars (news - web sites). Instead, their goal is to put a movie on the Internet first, long before it's officially released on tape or disc. If MysticVCD wins the race, the digital copy it produces will be downloaded onto tens of thousands of computers around the globe, potentially reaching more screens than the film itself did in theatrical release."
When you look at the 'why' this is done, you can start to realize that this is an np-hard political problem to deal with. A number of other factors also make innovative solutions an absolute necessity.